The age of Big Data, social media and technology has fundamentally changed the way movements are built, money is raised, campaigns are run and products are sold.
The U.S. has led the pack, fueled by President Obama’s analytics-driven victory in 2012.
Canada 2020 welcomed Dan Wagner and Teddy Goff, two of Obama for America’s chief digital architects to Ottawa for an exciting look into the world of Big Data and the future of progressive politics.
Described as an “evolutionary jump,” the New York Times has called the work that Dan, Teddy and their teams have done as a complete breakthrough for the worlds of marketing and politics:
“After the election, [Obama for America] had not only helped produced a victory that defied a couple of historical predictions; they also developed a host of highly effective marketing techniques that were either entirely new or had never been tried on such a grand scale.”