Donald Trump will be the next President of the United States.
To get there, he had to defeat 16 Republican primary challengers, and then navigate a federal campaign against arguably the most qualified candidate for President in American history.
Yet even with a well-oiled campaign machine, an army of GOTV volunteers and all of the digital, data and targeting lessons learned from Obama for America, Hillary Clinton lost the electoral college and conceded the presidency.
So what happened?
Since Election day, lots of attention has been paid to the deep inequities this campaign exposed in American life, and their uglier manifestations – the racist attitudes, sexist behaviour and xenophobic tendencies – stoked especially by President-elect Trump.
But still a compelling story remains: how did the Trump team position themselves for victory?
Sasha Issenberg, best-selling author and contributor to Bloomberg Politics, was embedded with the GOP during the home stretch of the 2016 campaign and got an inside look at Trump’s operation, strategy (and in many cases, lack thereof), and path to the White House.
Did data and analytics win the day? What good is a ground game if not properly targeted? How much of the fake news content is noise and how much is consequential? And what lessons does this hold for progressives – both in US and abroad – who hope to run a positive campaign in the future?
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Best-Selling Author, Victory Lab, and Contributor to Bloomberg Politics Bio